1. Knowledge and Understanding
Graduates will acquire comprehensive knowledge in their respective disciplines (Arts, Science, Commerce) along with interdisciplinary awareness to address real-world challenges.
2. Critical Thinking and Analytical Skills
Students will develop the ability to think critically, analyze information, and solve complex problems using logical and evidence-based approaches.
3. Skill Development and Employability
Learners will be equipped with modern tools, techniques, and practical skills relevant to current industry and societal needs, enhancing employability and entrepreneurship.
4. Effective Communication
Graduates will demonstrate proficiency in oral and written communication, enabling effective expression of ideas in professional and social contexts.
5. Use of Modern Tools and Technology
Students will gain competency in using contemporary technologies, digital tools, and platforms relevant to their fields.
6. Ethical Values and Social Responsibility
Learners will develop strong ethical values, integrity, and a sense of responsibility towards society, contributing positively to community development.
7. Adaptability and Lifelong Learning
Graduates will be prepared to adapt to the rapidly changing global environment and engage in continuous learning for personal and professional growth.
8. Research and Innovation
Students will cultivate curiosity, research aptitude, and innovative thinking to contribute to knowledge creation and problem-solving.
9. Teamwork and Leadership Skills
Learners will demonstrate the ability to work collaboratively in diverse teams and exhibit leadership qualities when required.
10. Global and Environmental Awareness
Graduates will understand global perspectives and environmental sustainability, enabling them to make informed and responsible decisions
PSO 1: Knowledge and Media Practices
Students will gain subject knowledge of journalism, advertising, and communication to create clear, accurate, and meaningful media content for different platforms.
PSO 2: Research and Analytical Skills
Students will apply concepts from Mass Media Research to collect, analyze, and use data to understand audience behavior and improve media content and communication strategies.
PSO 3: Technology Use and Ethical Media Production
Students will use modern multimedia tools and technologies to produce media content while following ethical standards, accuracy, and social responsibility in communication.
Course outcomes Semester - I, II, III, IV, V, VI
| Course Name | FY BAMMC (SEMESTER I) |
|---|---|
| SEM I | |
| EVOLUTION OF COMMUNICATION | 1: Understand the influences of historic media styles in present day communication. 2: Study the role of culture in shaping communication patterns. 3: Identify the social dynamics that drive the evolution of communication. 4: Study the impact of technology on the communication systems. |
| CONTEMPORARY AFFAIRS | 1: Examine the key historical, economic,social, and political factors that have shaped thedevelopment of India from independence to the date. 2: Understand the structure, functions, and processes of the Indian politicalsystem and evaluate the role of governance in ensuring democratic accountability and development. 3: Analyze key global issues, and the role of international organizations in shaping contemporary world affairs. 4: Examine major regional issues in India with a special focus on Maharashtra, and analyze their social, political, economic, and cultural implications. |
| FUNDAMENTALS OF MASS COMMUNICATION | 1: Understand and differentiate various forms of communication and its significance 2: Trace the historical development of mass communication and analyze its evolution through different media technologies and cultural contexts. 3: Analyze the influence of mass communication on social, cultural, political, andeconomic aspects of society. |
| MARKETING MIX | 1: Understand the fundamental concepts of marketing and evolution of marketing as a business function. 2: Understand the key concepts and components of product and price mix strategies. 3: Analyze the factors influencing product development, pricing decisions and brand positioning. |
| INTRODUCTION TO ENVIRONMENT | 1: Understand and explain the basic concepts of environment and ecosystem. 2: Understand the types and utility of natural resources. 3: Understand the biodiversity in the environment and help to conserve biodiversity. |
| VISUAL COMMUNICATION | 1: Understand the fundamentals of visual communication and its role in conveying messages effectively across various media. 2: Explore the principles of design, including layout, colourtheory, typography, and composition. 3: Apply creative techniques and tools to design visual content that communicates clearly and persuasively. |
| INTRODUCTION TO COMPUTER – I | 1: Demonstrate proficiency in using Adobe Photoshop tools and techniques to create, edit, and enhance digital images for visual communication. 2: Apply Corel Draw software tools to create and manipulate vector graphics for effective visual communication and design projects. 3: Demonstrate practical skills in using Microsoft Excel for data management, understandthe principles of Dolby Digital technology, and apply basic techniques of sound recording for multimedia production. |
| COMMUNICATION SKILLS IN ENGLISH | 1: The learners will learn to understand and interpret any text they are reading from different perspectives 2: The arouse interest of learners in listening to and watching good quality audio andvisual media. 3: Learners will acquire proficiency in the skills of listening, speaking, reading and writingthat will help them meet the challenges of the corporate world. |
| INDIAN KNOWLEDGE SYSTEM | 1: Understand and appreciate the rich Indian knowledge tradition. 2: Understand the contribution of Indians in various fields. 3: Experience increase subject awareness and self esteem. 4: Develop a comprehensive understanding of how all knowledge is ultimately intertwined. |
| FOUNDATION OF BEHAVIOURAL SKILLS | 1. To define and identify different life skills required in personal and professional life. 2. Develop awareness of self and apply well defined techniques to cope with emotions and stress. 3. To explain the basic mechanics of effective communication and demonstrate these through presentations and take part in group discussions. 4. To use appropriate thinking and problem solving techniques to solve new problems. |
| CULTURALS | 1: Showcase abilities to work both independently and as a part of a team. 2: Critically evaluate artistic work, considering historical, cultural and social context. 3: Provide constructive feedback, demonstrating an understanding of the elements that contribute to effective performance. |
| DLLE (Extension Work) | 1: Learn a wide range of activities & promote critical thinking. 2: Facilitate the sensitization of the student to socio-cultural realities, enhancing the employability and IT and writing skills. |
| Physical Education and Sports | 1. Students will be able to understand fundamentals of sports. 2. Students will be able to understand the rules and regulations of sports. 3. The curriculum would enable them to officiate, supervise various sports events and organize sports events. |
| NSS | 1. Comprehend fundamental ideas and facts about the National Service Program. 2. Learn the essentials of NSS related procedures. 3. Learn social work skills (such as Voters Awareness, |
| FY BAMMC (SEMESTER II) | |
| ELECTRONIC MEDIA I | 1: Understand the historical evolution and institutional frameworks of radio and television in India and globally. 2: Explore the convergence of media platforms and assess the implications of digital-first content consumption 3: Demonstrate foundational knowledge of sound and visual language in media production. 4: Apply principles of Electronic News Gathering (ENG) and Electronic Field Production (EFP) in real-world scenarios. |
| INTRODUCTION TO PUBLIC RELATIONS | 1: Define and explain the scope and significance of PR in modern organizations 2: Understand the difference between PR, Advertising, Marketing, and Publicity. 3: Apply basic PR tools such as Press Releases, Newsletters, and Media Kits. 4: Analyze case studies of PR campaigns and crisis management. |
| MEDIA, GENDER AND CULTURE | 1: To discuss the evolution and significance of culture and its relation to the media industry. 2: To understand the association between the media, gender and culture in the society. 3: To stress on the changing perspectives of media, gender and culture in the globalised era. |
| INTRODUCTION TO ADVERTISING | 1: Describe the purpose, types and components of advertising in various contexts. 2: Discuss the ethical, legal and cultural considerations involved inadvertising practices. 3: Create basic advertising content such as Ad Copy, Storyboards,slogans, and campaign ideas. |
| MEDIA AND BEHAVIOURAL SCIENCE | 1: To introduce foundational concepts and perspectives in sociology, emphasizing their relevance to contemporary society. 2: To explore the dynamics of social interaction and the role of social institutions in shaping human behavior in the process of media communication 3: To examine the evolution and analyze of psychological aspects in the media of communication and its behavioral implications. |
| INTRODUCTION TOCOMPUTERS II | 1: Apply basics of Excel, Powerpoint and Google Drive to create, edit, enhance and store digital images for visual communication. 2: Apply Graphic software tools to create and manipulate vector graphics for effective visual communication and design projects. 3: Demonstrate Proficiency in Adobe Photoshop and Lightroom for professional media outputs. |
| TRANSLATION SKILLS | 1: The learners will learn to understand and interpret any text they are reading from different perspectives 2: The arouse interest of learners in listening to and watching good quality audio and visual media. 3: Learners will acquire proficiency in the skills of listening, speaking, reading and writing that will help them meet the challenges of the corporate world. |
| HINDI BHASHA KE KAUSHAL | |
| ENVIRONMENTAL ISSUES AND MANAGEMENT | 1: Understand the concept of pollution and climate change and control measures. 2: Understand the various kinds of Environmental Movements and their significance. 3: Understand the Concept and Methods for Sustainable Development. 4: Understand the concept of Sustainable Development and its significance. |
| WEB DEVELOPMENT | 1:Identify and use the basic components of a web page such as text, images, links, and tables through a visual editor. 2:Design structured and well-formatted web pages using HTML elements without writing manual code. 3: Apply CSS styles and formatting to enhance the visual presentation of web pages using design panels and style sheets. 4: Learners will demonstrate proficiency in creating responsive web designs that adapt seamlessly to different screen sizes and devices. 5: Create interactive features such as rollovers, pop-ups, and form validations using pre-built JavaScript tools or behaviours. 6: Develop and manage multi-page websites with consistent layout and navigation structure. |
| DLLE | 1.To implement outreach programs to disseminate knowledge, provide services, and support community development. 2. To facilitate the sensitization of the student to the socio- cultural realities, the Department offers extension work projects encompassing social issues for the student and presentation of the same in form of a report. |
| Cultural | 1.Describe the historical and cultural development of Indian theatre across different time periods. 2. Interpret and apply the aesthetic principles from Natyashastra (such as Rasa and Abhinaya) in the analysis of theatrical performances. 3. Critically evaluate classical Indian plays for their structure, themes, character development, and historical significance. 4. Compare and contrast different forms of modern Indian theatre and assess their audience impact and staging methods. 5. Demonstrate understanding of street theatre and one-act plays by creating outlines or performing excerpts reflecting real-world issues. 6. Reflect on the role of performing arts in cultural preservation, education, and community engagement. |
| NSS | 1.Students will actively participate in nation-building through awareness drives, health camps, environmental initiatives, and cultural programmes. 2.Help students to integrate cultural, social, and moral values in students’ personalities by engaging them in real-life community-based learning experiences. 3. Help students to integrate cultural, social, and moral values in students’ personalities by engaging them in real-life community-based learning experiences. |
| Sports | 1. Students will be able to understand fundamentals of sports. 2. Students will be able |
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| SY BAMMC (SEMESTER III) | |
| Electronic Media | 1. Learners will be able to identify and explain various electronic media formats and their functions across radio, television and digital platforms. 2. Learners will demonstrate the ability to plan, produce, and edit basic audio-visual content for media applications. 3. Learners will critically analyze the societal impact of electronic media and apply industry - relevant skills to pursue roles in content creation, broadcasting, and digital communication. |
| IKS IN COMMUNICATION & MEDIA | 1. Students will be able to identify and explain core concepts of IKS and their historical relevance in Indian communication systems. 2. Students will analyze and apply traditional communication methods within modern media contexts to create culturally rooted content. 3. Students will develop an appreciation for indigenous narratives and demonstrate the ability to integrate IKS into media planning, storytelling, and advocacy. |
| FILM COMMUNICATION – I | 1. Learners will be able to demonstrate an understanding of film as a medium of visual communication and its evolution across genres, styles, and cultures. 2. Learners will be able to analyze the components of film language—such as shot composition, editing, sound, and lighting—to interpret meaning and emotion. 3. Learners will be able to critically evaluate films using established theories and frameworks from media, communication, and cultural studies. 4. Learners will be able to apply cinematic techniques and storytelling methods in the conceptualization and production of short films or media content. 5. Learners will be able to explore the role of film in shaping public opinion, culture, and identity, and its impact on contemporary media and communication practices. |
| INTRODUCTION TO PHOTOGRAPHY | 1. Learners will be able to demonstrate a fundamental understanding of camera operations, exposure settings, and composition techniques. 2. Learners will be able to apply visual storytelling principles to capture meaningful andaesthetically effective photographs across various genres. 3. Learners will be able to demonstrate a fundamental understanding of camera operations, exposure settings, and composition techniques. 4. Learners will be able to apply visual storytelling principles to capture meaningful and aesthetically effective photographs across various genres. 5. Learners will be able to analyze and critique photographic work using technical, artistic, andconceptual frameworks. |
| INTRODUCTION TO ADVERTISING | 1. Describe the purpose, types, and components of advertising in various contexts. 2. Discuss the ethical, legal, and cultural considerations involved in advertising practices. 3. Identify and explain the tools and techniques used in integrated marketing communication. 4. Create basic advertising content such as ad copy, storyboards, slogans, and campaign ideas. |
| BASICS OF COPYWRITING | 1.Identify the role and responsibilities of a copywriter. 2. Explain basic concepts and techniques in copywriting and creative thinking. 3. Use various methods like brainstorming, imagination, and observation to generate effective advertising ideas. 4. Develop a creative mindset and discover the "Big Idea” behind successful ad campaigns. 5. Write compelling copy that aligns with different brand voices and tones. 6. Use storytelling and emotional appeals to influence target audiences. |
| GREEN MARKETING | 1. To familiarize participants with concepts and applications of data analytic. 2. To acquaint participants with the challenges of data preparation and implementation. 3. To understand and design data driven models for business decision making 4. To evaluate the Guidelines for Transportation of E-Waste |
| INTRODUCTION TO ENVIRONMENT | 1. Understand and explain the basic concepts of environment and ecosystem. 2. Understand the types and utility of natural resources. 3. Understand the biodiversity in the environment and help to conservation of biodiversity. |
| DLLE | 1. To implement outreach programs to disseminate knowledge, provide services, and support community development. 2. To facilitate the sensitization of the student to the socio- cultural realities, the Department offers extension work projects encompassing social issues for the student and presentation of the same in form of a report. |
| Cultural | 1.To cultivate leadership qualities, teamwork, and organizational skills among students through NSS activities. 2.To cultivate leadership qualities, teamwork, and organizational skills among students through NSS activities. 3.Provide constructive feedback, demonstrating an understanding of the elements that contribute to effective performances |
| NSS | 1.Students will actively participate in nation-building through awareness drives, health camps, environmental initiatives, and cultural programmes. 2.Help students to integrate cultural, social, and moral values in students’ personalities by engaging them in real-life community-based learning experiences. 3.To cultivate leadership qualities, teamwork, and organizational skills among students through NSS activities. |
| Sports | 1. Students will be able to understand fundamentals of sports. 2. Students will be able to understand the rules and regulations of sports. 3. The curriculum would enable them to officiate, supervise various sports events and organize sports events. 4. Students acquire the basic knowledge and in-depth understanding of Sports and understand the purpose of its development. 5. Students shall learns practical aspects of game of his / her choice to apply to various levels for participation, active recreations, teaching, learning and coaching purpose efficiently. 6. Students shall acquire the knowledge of opined games, sports and also earn experience of technical and tactical experience aspects of it. 7. Students will learn to apply knowledge of physical fitness and exercise management to lead better active, healthy and thus enhance their quality of life. |
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| SY BAMMC (SEMESTER III) | |
| MASS MEDIA RESEARCH | 1. Explain the relevance and process of conducting research in mass media contexts. 2. Identify and apply appropriate research designs and methodologies to media research problems. 3. Construct effective research instruments and apply sampling methods for data collection. 4. Conduct content analysis and basic data interpretation for media texts and audience studies. 5. Demonstrate understanding of media research applications such as readership surveys, TRPs,and consumer insights. 6. Analyze and evaluate media messages using semiotic tools and communicate research findingseffectively in structured reports. |
| INDIAN LEGAL ENVIRONMENT & ETHICS | 1. To provide the learners with an understanding of laws those impact the media. 2. To sensitize them towards social and ethical responsibility of media. |
| FILM COMMUNICATION – II | 1. Learners will be able to demonstrate an understanding of film as a medium of visual communication and its evolution across genres, styles, and cultures. 2. Learners will be able to analyze the components of film language—such as shot composition,editing, sound, and lighting—to interpret meaning and emotion. 3. Learners will be able to critically evaluate films using established theories and frameworks from media, communication, and cultural studies. 4. Learners will be able to apply cinematic techniques and storytelling methods in the conceptualization and production of short films or media content. 5. Learners will be able to explore the role of film in shaping public opinion, culture, and identity,and its impact on contemporary media and communication practices. |
| Introduction to Advertising | 1.Describe the purpose, types, and components of advertising in various contexts. 2. Discuss the ethical, legal, and cultural considerations involved in advertising practices. 3. Identify and explain the tools and techniques used in integrated marketing communication. 4. Create basic advertising content such as ad copy, storyboards, slogans, and campaign ideas. |
| Basics of Writing | 1. Identify the role and responsibilities of a copywriter. 2. Explain basic concepts and techniques in copywriting and creative thinking. 3. Use various methods like brainstorming, imagination, and observation to generate effective advertising ideas 4. Develop a creative mindset and discover the "Big Idea” behind successful ad campaigns. 5. Write compelling copy that aligns with different brand voices and tones. 6. Use storytelling and emotional appeals to influence target audiences. |
| Introduction to Photography | 1.Learners will be able to demonstrate a fundamental understanding of camera operations, exposure settings, and composition techniques. 2. Learners will be able to apply visual storytelling principles to capture meaningful and aesthetically effective photographs across various genres. 3. Learners will be able to analyze and critique photographic work using technical, artistic, and conceptual frameworks. 9 |
| Introduction to Environment | 1.Understand and explain the basic concepts of environment and ecosystem. 2. Understand the types and utility of natural resources. 3. Understand the biodiversity in the environment and help to conservation of biodiversity. |
| Green Marketing | 1.Understand the role of data analytics, data mining and business analytics within an organization. 2. Compute and analyze data using statistical and data mining techniques 3. Design and develop process of improving the decision making (relevance and quality) 4. Compare the E-waste exchange and Extended Producer Responsibility Plan. |
| Hindi | |
| Marathi | |
| GLOBALISATION AND ADVERTISING | 1.Explain how gloalisation influences advertising strategies, consumer behavior and brand communication across international markets. 2.Identify and apply principles of cross-cultural communication to create culturally sensitive and effective advertising messages. 3. Effective advertising messages. 4. Compare and contrast global, local, and global advertising strategies, and assess their suitability for different markets. 5. Evaluate international media options and plan media strategies for global advertising campaigns. |
| Field Project | 1. Apply concepts learned in classrooms to real-world socioeconomic conditions enhancing their understanding and skills. 2. Show insights into the challenges, opportunities and culture of socioeconomic diversity, preparing them for future role as responsible citizens. 3. Demonstrate evidence of research aptitude and skills of critical thinking, analytical skills, and ethical research conduct in field work. 4. Display problem-solving abilities in making informed decisions in complex scenarios through practical situations. 5. Work in teams and collaborate to achieve common goals in the work field environments through collaborative efforts. 6. Show integrity in their dealings with their work and the people that they interact with by upholding professional; principles and ethical standards. |
| DLLE | 1. To ensure equal access to quality education and educational opportunities to aspirants. 2. To support the government initiatives in achieving universal foundational literacy and numeracy as per sustainable development program. 3. To organize remedial programs to address the learning breaches among the youth and provide unending education opportunities. 4. To offer more holistic, multidisciplinary, and flexible curricular activities with an emphasis on conceptual understanding and personality development. 5. To offer a wide range of activities & promote critical thinking, creativity, and innovation. 6. To provide aspirants with multiple pathways for skill development and employment. 7. To implement outreach programs to disseminate knowledge, provide services, and support community development. |
| Cultural | 1. Describe the historical and cultural development of Indian theatre across different time periods. 2. Interpret and apply the aesthetic principles from Natyashastra (such as Rasa and Abhinaya) in the analysis of theatrical performances. 3. Critically evaluate classical Indian plays for their structure, themes, character development, and historical significance. 4. Compare and contrast different forms of modern Indian theatre and assess their audience impact and staging methods. 5. Demonstrate understanding of street theatre and one-act plays by creating outlines or performing excerpts reflecting real-world issues. 6. Reflect on the role of performing arts in cultural preservation, education, and community engagement. |
| Sports | 1. Understand and apply the principles of sports training. 2. Identify and differentiate between various training methods. 3. Develop effective exercise plans and training schedules. 4. Evaluate the impact of training on performance enhancement. |
| NSS | |
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| SY BAMMC (SEMESTER IV) | |
| MASS MEDIA RESEARCH | 1. Explain the relevance and process of conducting research in mass media contexts. 2. Identify and apply appropriate research designs and methodologies to media research problems. 3. Construct effective research instruments and apply sampling methods for data collection. 4. Conduct content analysis and basic data interpretation for media texts and audience studies. 5. Demonstrate understanding of media research applications such as readership surveys, TRPs,and consumer insights. 6. Analyze and evaluate media messages using semiotic tools and communicate research findingseffectively in structured reports. |
| INDIAN LEGAL ENVIRONMENT & ETHICS | 1. To provide the learners with an understanding of laws those impact the media. 2. To sensitize them towards social and ethical responsibility of media. |
| FILM COMMUNICATION – II | 1. Learners will be able to demonstrate an understanding of film as a medium of visual communication and its evolution across genres, styles, and cultures. 2. Learners will be able to analyze the components of film language—such as shot composition,editing, sound, and lighting—to interpret meaning and emotion. 3. Learners will be able to critically evaluate films using established theories and frameworks from media, communication, and cultural studies. 4. Learners will be able to apply cinematic techniques and storytelling methods in the conceptualization and production of short films or media content. 5. Learners will be able to explore the role of film in shaping public opinion, culture, and identity,and its impact on contemporary media and communication practices. |
| GLOBALISATION AND ADVERTISING | 1. Explain how globalization influences advertising strategies, consumer behavior and brand communication across international markets. 2. Identifyand apply principles of cross-cultural communication to create culturally sensitive and effective advertising messages. 3. Effective advertising messages. 4. Compare and contrast global, local, and global advertising strategies, and assess their suitability for different markets. 5. Evaluate international media options and plan media strategies for global advertising campaigns. |
| NEURO MARKETING | 1.Understand the principles and significance of neuromarketing in consumer behavior analysis. 2.Applyneuro scientific tools to evaluate consumer decision-making processes. 3. Utilize sensory and emotional marketing techniques for brand engagement. 4. Develop marketing strategies that counteract cognitive biases and enhanceconsumerexperiences. 5. Access the effectiveness of neuromarketing strategies through appropriate performancemetrics. |
| WRITING AND EDITING FOR MEDIA | 1. Demonstrate proficiency in writing news stories, features, and other media content with clarity, accuracy, and adherence to journalistic norms. 2. Apply editing techniques to improve structure, style, grammar, and factual accuracy in media content. 3. Analyze and adapt writing for different platforms and audiences, including print, online, and broadcast media. |
| ENVIRONMENTAL ISSUES AND MANAGEMENT | 1: Understand the concept of pollution and climate change and control measures. 2: Understand the concept of environmental management and its need to save the environment. 3: Understand the Concept and Methods for Sustainable Development. |
| COMMUNICATION SKILLS IN ENGLISH | 1. Understand and interpret any text they are reading from different perspectives. 2. Arouse the interest of learners in listening to and watching good quality radio and visual media. 3. Acquire proficiency in the skills of listening, speaking, reading and writing that will help them meet the challenges of the world. 4. Develop good oral and written skills of communication in the English language. |
| Community Engagement Project | - |
| DLLE | 1. To ensure equal access to quality education and educational opportunities to aspirants. 2. To support the government initiatives in achieving universal foundational literacy and numeracy as per sustainable development program. 3. To organize remedial programs to address the learning breaches among the youth and provide unending education opportunities. 4. To offer more holistic, multidisciplinary, and flexible curricular activities with an emphasis on conceptual understanding and personality development. 5. To offer a wide range of activities & promote critical thinking, creativity, and innovation. 6. To provide aspirants with multiple pathways for skill development and employment. 7. To implement outreach programs to disseminate knowledge, provide services, and support community development. |
| Cultural | 1.Define and describe key theoretical concepts related to lighting and costume design in theatre. 2.Interpret the narrative and symbolic meanings conveyed through visual design elements in performance. 3. Analyze lighting and costume designs using appropriate theoretical and historical frameworks. 4. Discuss the interrelationship between text, character, and design from a theoretical standpoint. 5. Compare and contrast design practices across different theatrical genres and periods. 6. Evaluate how technological advancements have influenced theoretical approaches to stage design. |
| NNS | - |
| SPORTS | - |
| 1. To impart practical skills in sports training and evaluation techniques. 2.To encourage participation in various sports and fitness activities. 3. To develop a scientific approach to training and performance assessment. 4. To enhance organizational and leadership skills through event planning and volunteering. 5. To foster a deeper understanding of training intensity, recovery, and testing protocols. |
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| TY BAMMC (SEMESTER V) | |
| JOURNALISM | |
| REPORTING | 1. To enable students to become Reporters which is supposed to be a prerequisite while entering into the field of Journalism. 2. To make them understand basic ethos of the news and news-gathering. 3. To prepare them to write or present the copy in the format of news. 4. To develop nose for news. 5. To train them to acquire the skills of news-gathering with traditional as well as 4 modern tools. 6. To inculcate the skills for investigative journalism. 7. To make them understand the basic structure/ essential knowledge for various beats. 8. To make them responsible reporters and the face of media. |
| INVESTIGATIVE JOURNALISM | 1. Understand the role of investigative reporting in modern journalism 2. To learn to conduct investigative research in an ethical manner. 3. To create and write excellent investigative stories for media. 4. To acquire advanced investigative journalistic skills 5. Learner will acquire the ability to understand and analyse the key areas of investigative journalism even with limited resources. |
| NEWS MEDIA MANAGEMENT | 1. To make students aware about the responsibilities, structure and functioning of responsibilities of an organization. 2. Students will be able to analyze individual media businesses and understand the Economic drivers of the media economy. 3. Students will have developed hands-on experience as content marketers using journalistic and digital techniques. 4. Students will have gained a perspective on the evolution of media in the last 25 years and on key current trends. |
| BUSINESS and FINANCIAL JOURNALISM | 1. The overall objective of this course is to provide students with the background, knowledge and skills necessary to be business and financial journalists. 2. To create awareness about the importance of business and financial news and its role in coverage, reporting and editing. 3. Acquire the skills to write different kinds of Business and Financial leads. 4. Acquire the skill to convert Business news releases into Business and financial reports 5. To improve skills in reporting and writing basic and complex business and financial stories in different beats 6. Provide a basic understanding of the world of business and finance by localising financial and economic data effectively. |
| GLOBAL MEDIA and CONFLICT RESOLUTION | 1. To help students understand the difference in the role and structure of the media across the globe. 2. To develop an understanding of the hold of media conglomerates and the issues of cultural differences 3. To help students appreciate the potential of media in resolving conflicts. |
| JOURNALISM and PUBLIC OPINION | 1. To understand the role of media in influencing and impacting Public opinion. 2. To analyse the formation of Public opinion through digital and social media. 3. To analyse the impact of the media on public opinion on socio-economic issues. 4. To make students aware of theoretical framework of research on media and society. |
| ADVERTISING | |
| COPYWRITING | 1. To familiarize the students with the concept of copywriting as selling through writing 2. To learn the process of creating original, strategic, compelling copy for various mediums 3. To train students to generate, develop and express ideas effectively 4. To learn the rudimentary techniques of advertising headline and body copywriting, the economy of words and thought peculiar to this type of writing, and the necessity of creative thinking in written expression. 5. In an ad agency, as a copywriter, one cannot "Just be creative and express self” – here one is in a ‘creative professional’, and have to be able to use the power of creativity for a commercial/business reason – as someone is paying you to get a problem solved, using your creativity. 6. There are two basic disciplines through which we make our communication - verbal/written and visual, and both need different skills-sets to master them. The structure of the syllabus is designed to hone the necessary skills required for these two diverse disciplines. |
| ADVERTISING & MARKETING RESEARCH | 1. The course is designed to inculcate the analytical abilities and research skills among the students. 2. To understand research methodologies – Qualitative Vs Quantitative 3. To discuss the foundations of Research and audience analysis that is imperative to successful advertising. 4. To understand the scope and techniques of Advertising and Marketing research, and their utility. |
| BRAND BUILDING | 1. To understand the awareness and growing importance of Brand Building 2. To know how to build, sustain and grow brands 3. To know the various new way of building brands. 4. To know about the global perspective of brand building. |
| GLOBALIZATION AND INTERNATIONAL ADVERTISING | 1. To introduce to media students about the concept of Globalization and its impact on Global Media and International Advertising. 2. To help the student understand and practice Global Communication. 3. To develop media student’s understanding on Global Brands. 4. To introduce to media students about concept and process of International advertising. 5. To help students formulate international advertising campaign by identifying strategies, barriers, challenges and steps to create international advertising. 6. Career opportunities: As Global Brand Managers, Global Content Writer for Ads and Ad Campaigns, Global Market Communicators in Digital Media, career in ad agencies for Global Market. |
| CONSUMER BEHAVIOUR | 1. To understand the sociological & psychological perspective of consumer behaviour. 2. To introduce students to the complexities of consumer behaviour, its importance in marketing & advertising. 3. To sensitize students to the changing trends in consumer behaviour. |
| AGENCY MANAGEMENT | 1. To acquaint the students with concepts, techniques and give experience in the application of concepts for developing an effective advertising campaign. 2. How an ad agency works and what opportunities exist 3. To familiarize students with the different aspects of running an ad agency 4. To inculcate competencies thereby enabling to undertake professional work with advertising industry. |
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| TY BAMMC (SEMESTER V) | |
| JOURNALISM | |
| NEWSPAPER and MAGAZINE DESIGN | 1. The learner is required to understand the process of print media production since the content collection to the final print ready layout. 2. This includes news weightage as well as article relevancy and the visual treatment to the text block. The appearance of the various text blocks matters inlayout. 3. Learners should be able to reconstruct headlines suitable for the space keeping the core meaning and intensity intact. 4. Learners are expected to develop software skills to be employable in industry. 5. Learners shall develop the aesthetic vision and understand the discipline behind a layout. |
| TELEVISION JOURNALISM | 1. To provide students with technique of narration and story telling 2. To share the art of developing a story idea 3. To acquaint and sensitize them through assignments to the issues of deprivation around us and using writing as a tool for social justice. |
| CRIME REPORTING | 1. Indian Journalism has progressed significantly. Despite the fact that print media is still at the bleeding edge of remarkable work in Indian news coverage there are sure faces in the advanced media that motivate you to take up news-casting. Their trustworthiness, coarseness, and determination are characteristics that make them few of the best Indian writers over the most recent few decades. 2. Composing or covering news isn't as simple an accomplishment as we might suspect it might be. There is a great deal of elements included while covering a news piece, either in print or advanced. In any case, there are sure identities in the Indian news coverage world that cross all deterrents and hindrances and think of an approach to convey the news to India and the remainder of the world with most extreme trustworthiness. 3. Students will learn the art of covering news as well as have a thorough learning of criminal journalism in this subject. |
| LIFESTYLE JOURNALISM | 1. Acquire a conceptual overview of lifestyle journalism and its function in the media industry. 2. Acquire an ability to report on lifestyle journalism stories or events in a clear, concise, factual and meaningful way. 3. It is a combination of practical skills and conceptual understanding of how this form of journalism is increasingly relevant for the 21stcentury. This course will help the learner acquire an ability to understand audiences and markets in which the lifestyle journalists provide information. 4. It will teach students how to do lifestyle journalism with integrity, exploring the broader lifestyle field while focusing on a variety of sub-fields such as travel, music, movies, arts and food, along with students’ special interests. |
| CONTEMPORARY ISSUES | 1. To stress the importance of social economic political aspects of the society as a media professional. 2. To understand the role of media as a strategy to create awareness on various issues and mobilise to bring social progress. |
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| ADVERTISING | |
| ADVERTISING DESIGN | 1. Learner shall understand the process of planning & production of the advertisement. 2. To highlight the importance of visual language as effective way of communication. 3. To provide practical training in the field of advertising & make learner industry ready. |
| DIGITAL MEDIA | 1. Understand digital marketing platform 2. Understand the key goals and stages of digital campaigns 3. Understand the of use key digital marketing tools 4. Learn to develop digital marketing plans. |
| MEDIA PLANNING & BUYING | 1. To develop knowledge of major media characteristics 2. To understand procedures, requirements, and techniques of media planning and buying. 3. To learn the various media mix and its implementation 4. To understand budget allocation for a Media plan and fundamentals. |
| ENTERTAINMENT & MEDIA MARKETING | 1. To equip students with an understanding of marketing practices, frameworks, and trends in the Entertainment Sector. 2. Introducing the students to television industry and film industry. 3. Will make students go through different case studies regarding radio marketing skills, Social media marketing skills etc. 4. Will help to know the impact of media industry on the viewers, understanding its characteristics. |
| RETAILING & MERCHANDISING | 1. To introduce the students the concept of Retailing. 2. To make them understand the strategies of Retail Marketing. 3. To make the students aware about the need of retail consumers and their behavior. 4. To introduce the concept of merchandising. 5. Introducing social behavior and attitude of consumers over merchandising and Retailing. 6. Introduces students to different skills of merchandising. 7. Skills of retail communication and trends of information technology toold. |
| TELEVISION PROGRAM PRODUCTION | 1. Making Understand the Indian Television History. 2. Will help to analyse the cultural impact of television on the audience. 3. Understating Television Journalism. 4. Introducing the Contemporary Trends of Television programming to students. 5. Help the students to gain knowledge regarding the various measurement formats and reporting skills of television. |
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| TY BAMMC (SEMESTER VI) | |
| JOURNALISM | |
| Newspaper& Magazine Design | 1. The learner is required to understand the process of print media production since the content collection to the final print ready layout. 2. This includes news weightage as well as article relevancy and the visual treatment to the text block. The appearance of the various text blocks matters in layout. 3. Learner should be able to reconstruct headlines suitable for the space keeping the core meaning and intensity intact. 4. Learners are expected to develop software skills to be employable in industry. 5. Learners shall develop the aesthetic vision and understand the discipline behind a layout. |
| Digital Media | 1. Understand digital marketing platform. 2. Understand the key goals and stages of digital campaigns. 3. Understand the of use key digital marketing tools. 4. Learn to develop digital marketing plans. |
| Contemporary Issues | 1. To stress the importance of social economic political aspects of the society as a media professional. 2. To understand the role of media as a strategy to create awareness on various issues and mobilise to bring social progress. |
| Crime Reporting | 1. Indian Journalism has progressed significantly. Despite the fact that print media is still at the bleeding edge of remarkable work in Indian news coverage there are sure faces in the advanced media that motivate you to take up news-casting. Their trustworthiness, coarseness, and determination are characteristics that make them few of the best Indian writers over the most recent few decades. 2. Composing or covering news isn't as simple an accomplishment as we might suspect it might be. There is a great deal of elements included while covering a news piece, either in print or advanced. In any case, there are sure identities in the Indian news coverage world that cross all deterrents and hindrances and think of an approach to convey the news to India and the remainder of the world with most extreme trustworthiness. 3. Students will learn the art of covering news as well as have a thorough learning of criminal journalism in this subject, |
| Lifestyle Journalism | 1. Acquire a conceptual overview of lifestyle journalism and its function in the media industry. 2. Acquire an ability to report on lifestyle journalism stories or events in a clear, concise, factual and meaningful way. 3. It is a combination of practical skills and conceptual understanding of how this form of journalism is increasingly relevant for the 21stcentury. This course will help the learner acquire an ability to understand audiences and markets in which the lifestyle journalists provide information. 4. It will teach students how to do lifestyle journalism with integrity, exploring the broader lifestyle field while focusing on a variety of sub-fields such as travel, music, movies, arts and food, along with students’ special interests |
| Television Journalism | 1. To provide students with technique of narration and storytelling. 2. To share the art of developing a story idea. 3. To acquaint and sensitize them through assignments to the issues of deprivation around us and using writing as a tool for social justice |
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| ADVERTISING | |
| ADVERTISING DESIGN | 1. Learner shall understand the process of planning & production of the advertisement. 2. To highlight the importance of visual language as effective way of communication. 3. To provide practical training in the field of advertising & make learner industry ready. |
| Digital Media | 1. Understand digital marketing platform 2. Understand the key goals and stages of digital campaigns 3. Understand the of use key digital marketing tools 4. Learn to develop digital marketing plans. |
| Media Planning & Buying | 1. To develop knowledge of major media characteristics 2. To understand procedures, requirements, and techniques of media planning and buying. 3. To learn the various media mix and its implementation 4. To understand budget allocation for a Media plan and fundamentals |
| Retailing &Merchandising | 1. To introduce the students the concept of Retailing. 2. To make them understand the strategies of Retail Marketing. 3. To make the students aware about the need of retail consumers and their behavior. 4. To introduce theconcept of merchandising. 5. Introducing social behavior and attitude of consumers over merchandising and Retailing. 6. Introduces students to different skills of merchandising. 7. Skills of retail communication and trends of information technology tools. |
| Entertainment & Media Marketing | 1. To equip students with an understanding of marketing practices, frameworks, and trends in the Entertainment Sector 2. Introducing the students to television industry and film industry. 3. Will make students go through different case studies regarding radio marketing skills, Social media marketing skills etc. 4. Will help to know the impact of media industry on the viewers, understanding its characteristics. |
| Television Program & Production | 1. Making Understand the Indian Television History. 2. Will help to analyse the cultural impact of television on the audience. 3. Understating Television Journalism. 4. Introducing the Contemporary Trends of Television programming to students. 5. Help the students to gain knowledge regarding the various measurement formats and reporting skills of television. |